SWOT analysis is a marketing audit that considers an organization's strengths, weaknesses, opportunities and threats. Our introductory lesson gives you the basics of how to complete your SWOT as you begin to learn about marketing tools. As you learn more about SWOT analysis, you will become aware of a number of potential limitations with this popular tool. This lesson aims to help you overcome potential pitfalls.

In the concept of Integrated Marketing Communications, brand is the focal point of

relationship in consumer markets between the marketer and the customer as is

illustrated in the figure below:

Customer  Perception -> Customer Activity -> BRAND -> Communications  mix activity-> Marketing mix -> Marketers brand strategy

The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC).

However, CLC focuses upon the creation of and delivery of lifetime value to the customer i.e. looks at the products or services that customers NEED throughout their lives. It is marketing orientated rather than product orientated, and embodies the marketing concept.

Like Ansoff's matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by the large US consulting group and is an approach to product portfolio planning. It has two controlling aspect namely relative market share (meaning relative to your competition) and market growth.

Like Ansoff's matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by the large US consulting group and is an approach to product portfolio planning. It has two controlling aspect namely relative market share (meaning relative to your competition) and market growth.

You’ve seen the headlines. Whether ‘‘Fifty Employees Fired for E-Mail Abuse’’ or ‘‘Pornographic Images Found in State

Agency’s E-Mail System,’’ the story is the same. Employees’ accidental misuse or intentional abuse of e-mail systems has led to e-disaster, costing employers time, money, and credibility as the news media rush to cover salacious stories on otherwise dry news days.

How pervasive is e-mail abuse in the workplace? Common enough that nearly 47 percent of large U.S. employers review

e-mail messages, with 63 percent monitoring Internet connections. Fear of lawsuits is the number-one reason for employers’ concern, with 68 percent of organizations citing legal liability as the primary reason to monitor employees’ electronic communications. Not surprising, given that nearly 10 percent of employers have received subpoenas for employee e-mail and another 10 percent have defended sexual/racial harassment/discrimination claims based on employee e-mail and Internet use.1

Mindful of legal, productivity, security, and other electronic risks, more than 81 percent of employers have established written e-mail policies designed to guide employees’ online activity and control content.2 Unfortunately, while written e-mail policy forms the foundation of an effective e-mail program, it cannot stand alone in the battle against workplace e-risks. On the contrary, it takes a comprehensive understanding of technological and legal issues, combined with written policy and formal training, to successfully battle intentional and inadvertent e-mail system abuse.

Strengths, Weaknesses, Opportunites and Threats (SWOT).

This article aim to learn  SWOT analysic successfully